Monday, November 10, 2008

Fans Pick the winner of the NBC-Sprint 'Create Your Hero' Campaign to star in the new micro-series HEROES DESTINY

After more than one million votes were casted, today NBC and Sprint announced the winning hero in the "Create Your Hero" campaign. The winning character will star in the new online live action micro-series, HEROES: DESTINY. The first of four episodes will premiere tonight exclusively on online at NBC.com and on Sprint phones, one episode to be released every Monday at 9pm et/pt starting November 10.

The character of Santiago was the winning hero, with more than 1 million fans voting in the contest. He will be played by the columbian born actor Roberto Urbina.

Also in the micro series Heroes Destiny, created by the show’s writers, will include stars Lina Esco and Andrea Thompson.

“For the first time ever, Sprint and NBC gave ‘Heroes’ fans a hand in the creative process,” Bill Morgan, senior VP of corporate marketing for Sprint. “And with the ability to vote and ultimately watch the new microseries exclusively on mobile with their Sprint phones, we are demonstrating even more ways that our technology allows people to interact and be entertained.”

Source: http://tvweek.com

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